Areas of Expertease
Scale-ups
6 years of experience
Working in a scale-up isn't just a job—it's an invitation to be part of a narrative where each chapter is marked by ambition, resilience, and the thrill of turning aspirations into achievements. That being said, it requires personal discipline, proactivity & being able to adjust quickly in this fast-paced environment.
Marketplaces
5 years of experience
The dynamic nature of a marketplace keeps you on your toes, demanding a blend of strategic thinking and adaptability. It's not just about products or services; it's about acquiring, building, and sustaining a community for both supply and demand.
Subscription models
5 years of experience
Working in this space requires a blend of analytical prowess and creative finesse—understanding subscriber behavior, refining offerings, and keeping the value proposition fresh. It's a journey where success isn't just measured in transactions but in the sustained satisfaction of a committed audience. In the subscription world, marketing isn't just about selling a product; it's about curating an experience that subscribers eagerly anticipate and actively participate in month after month.
SEA & SEO
10 years of experience
In the intricate landscape of digital marketing, the symbiotic relationship between Search Engine Advertising (SEA) and Search Engine Optimization (SEO) is the key to unlocking a comprehensive and effective strategy. SEA provides the instant visibility and targeted reach that businesses crave, allowing them to appear prominently in search engine results through paid campaigns. On the other hand, SEO lays the foundation for sustainable, organic growth by optimizing content, keywords, and website structure to enhance visibility over time. Integrating both SEA and SEO in your marketing strategy creates a powerful synergy—SEA provides immediate results and a data-rich testing ground, informing long-term SEO strategies.
Go-to market strategy
5 years of experience
The process begins with a meticulous understanding of the product, the market landscape, and the unique value proposition. Identifying target audiences and their pain points becomes the compass, guiding the formulation of compelling messaging and tailored campaigns. It's about creating a narrative that not only captivates but also aligns seamlessly with the needs and aspirations of the audience. I have extensive experience expanding to US, EMEA and South America.
Market differentiation
My marketing insights are rooted in hands-on experience. With a rich background spanning Travel, EdTech, Health and Wellbeing, and agency markets, I've navigated both B2B and B2C landscapes. This diverse journey has equipped me with a versatile skill set, transferring seamlessly across markets. My expertise lies in understanding the nuances of each industry, allowing me to tailor strategies that align with unique challenges and opportunities. From varied approaches to tactical execution and channel optimization, I bring a wealth of knowledge to craft strategies finely tuned to elevate any business.
Get in contact
mizeraite.justina@gmail.com
+31 615 67 6363