Portfolio
Integrated campaigs: UGG
At Urban Gym Group I manage performance marketing strategies for four different brands. With my managed team, we use a multi-channel customer journey approach to optimize and maximize marketing efforts and spend.
SEA & SEO: WithLocals
WithLocals provides local private tours and excursions. In a full travel market standing out is very difficult, and matching big player marketing budgets can be challenging.
I have laid foundations for SEA & SEO strategy moving to full automated process.
Case study: Quora
I seized the chance to develop a top-of-the-funnel strategy at StuDocu, tailoring it to engage university students based on their interests and conversations. Our focus was on specific universities, and we honed in on desktop users, anticipating that these devices would be the primary tools for studying and document sharing.
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